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.@NCTsmtown_127 "Sticker" becomes the fastest NCT music video to hit 15,000,000 views on YouTube (12 hours)
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.@NCTsmtown_DREAM becomes the 2nd SM group to hit 10,000,000 Twitter mentions in 2021
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.@NCTsmtown_DREAM "Hot Sauce" becomes the fastest SM music video to hit 55,000,000 views on YouTube (2⅓ days)
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.@weareoneEXO becomes the 1st SM artist to debut at #1 on both Worldwide iTunes Album and Song Chart in 2021
108
.@NCTsmtown_DREAM "Beatbox" MV hits 25,000,000 YouTube views in 23 hours
109
.@NCTsmtown_DREAM "Hot Sauce" becomes their 1st album to surpass 1,000,000 pre-orders breaking their previous record of 500,000 (Reload)
NCT DREAM MILLION SELLER
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.@weareoneEXO #DONT_FIGHT_THE_FEELING hashtag hits 1,000,000 tweets on Twitter
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SM Entertainment applied for trademark rights for EXO's updated logo on December 1
@weareoneEXO #EXO
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.@weareoneEXO D.O. becomes the 3rd SM solo artist to hit 60 #1s on iTunes Album Chart
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SM "Rookie of the Year" winners on Golden Disk Awards (by Year)
2006 #SuperJunior
2007 #GirlsGeneration
2008 #SHINee
2012 #EXOK
2014 #RedVelvet
2016 #NCT127
2021 #aespa 🆕
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.@NCTsmtown_DREAM "Hot Sauce" MV hits 1,000,000 YouTube likes in 4 hours
#TasteTheHotSauce #맛잘알_시즈니픽_핫소스 #NCTDREAM_맛_HotSauce
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.@weareoneEXO #DONT_FIGHT_THE_FEELING hashtag hits 3,000,000 tweets on Twitter
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.@NCTsmtown_DREAM "Hello Future" gets chosen by Paper Magazine as #1 'Best K-Pop Song of 2021'
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#SMTOWN_LIVE 45 Stage Performances (Concert Setlist)
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.@weareoneEXO "chanyeol" and "sehun" tags both hit 1,000,000 tweets on Twitter
#CHANYEOL_OnRadar #SEHUN_OnRadar
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.@NCTsmtown_DREAM "Hot Sauce" becomes the most pre-ordered SM album in history (1,716,571 pre-orders) with 243% increase compared to their previous album "Reload"
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.@weareoneEXO becomes the 1st SM artist to hit 40,000,000 Twitter mentions in 2021