1
Kpop idols who have used Jaehyun’s bubble method:
1. TWICE Jihyo
2. SHINee Minho
3. STAYC Yoon
엔시티 재현 #JAEHYUN #재현
2
Forever Only Recording Behind the Scene was never uploaded and remains the only NCT LAB without one. The music-making process for Jaehyun is important too. His fans were patient, his song handled so poorly, given 6 hours breathing room to marinate like cmon @SMTOWNGLOBAL
3
JAEHYUN’s image is first thing you see when going into the Prada website; online store leading into SS 2023 Mens’ Collection. It is the video thumbnail for the campaign video that auto plays.
Check it out at prada.com
@Prada #Prada #PradaSS23 #JAEHYUN
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#PradaxJaehyun Progress + Milestones
JUN 2021 - First sponsored post
SEP 2021 - First and only celebrity to livestream show worldwide
JAN 2022 - Prada People
JUN 2022 - Prada Ambassador
JAN 2023 - Prada Spring Summer 2023 Global Campaign
#JAEHYUN #재현 #Prada @Prada FULL ↓
6
Jaehyun will always devour an R&B song and he knows it too it’s his area!
127 ON THE HIGHEST SPEED 🏎️
#2Baddies_MV
#속보_질주_뮤비_선공개
#NCT127_질주
@NCTsmtown_127
7
JAEHYUN for Prada Spring Summer 2023 global campaign billboard ad spotted on a building in Seoul, South Korea!
©JJH_SRHY
#Prada #PradaSS23 #JAEHYUN #JAEHYUNforPradaSS23
8
Launchmetrics MIV Ranking | Milan Fashion Week Womenswear SS23
1. #JAEHYUN
Generated an impressive $1.2 million MIV across ONE (1) placement
His single Instagram post for #PradaSS23 had the highest media index value for Prada
@Prada #Prada #PradaxJaehyun #재현
9
GQ Magazine UK: Best Songs of 2022
Forever Only - #JAEHYUN
Jaehyun has been a member of K-pop behemoth NCT since 2016, but “Forever Only” marks his first official solo debut, proving great things are worth the wait. The distinctive earthy quality +
@BritishGQ @NCTsmtown
10
Lauv gives a shout out to #JAEHYUN’s cover of I Like Me Better and praises the music video on JTBC K-909
#재현 #ジェヒョン @lauvsongs
11
#재잘재잘
Appreciation for Jaehyun's hard work over nine years since his public introduction. Nothing came easy you worked hard from the start. ♡ Wishing you a speedy and full recovery, let's stay healthy!
#9YearsWithJaehyun
#정재현_9주년_축하해
12
JAEHYUN for Prada Spring Summer 2023 global campaign spotted at Hankyu Men's Tokyo Department Store in Tokyo, Japan!
©ryo_ichigoichie
#Prada #PradaSS23 #PradaxJaehyun #JAEHYUN #JAEHYUNforPradaSS23
13
Lefty EMV Ranking | Milan Fashion Week Womenswear SS23
6. #JAEHYUN
With just ONE (1) tracked Instagram post and no appearance in Milan, he generated $3.16 million EMV. He had the highest engagement rate of 25%.
nstagram.com/p/CizDE-qrX8L
#재현 @Prada #Prada #PradaSS23
14
Lefty | Milan Fashion Week Menswear AW23 TOP 10 Influencers
#1. ENHYPEN (11)
#2. #JAEHYUN (1)
#3. Louis Patridge (1)
With just ONE (1) tracked Instagram post he generated $4.5M MILLION in EMV and ranked 2nd overall for Milan Fashion Week.
@Prada #Prada #PradaFW23 #재현
15
JAEHYUN’s first ever solo song “Forever Only” on Year-End Songs Lists 2022 by publications:
• US Teen Vogue (@TeenVogue)
• Rolling Stone India (@RollingStoneIN)
• British GQ (@BritishGQ)
• Atwood Magazine (@AtwoodMagazine)
#JAEHYUN #재현 #ForeverOnly
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Launchmetrics | Top MIV for Milan Fashion Week
"...in terms of media impact value... A post published by #JAEHYUN generated 1.2M in MIV thus making Prada obtain the gold medal as top ranking brand."
mffashion.com/news/livestage…
@Prada #Prada #PradaSS23
#재현 #PradaxJaehyun
18
JAEHYUN for Prada Spring Summer 2023 global campaign billboard ad spotted at Shanghai International Commerce Center Park in Shanghai, China! (Better angle)
©7726-
#Prada #PradaSS23 #PradaxJaehyun #JAEHYUN #JAEHYUNforPradaSS23
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JAEHYUN for Prada Spring Summer 2023 global campaign spotted at Harrods in London, UK!
©lmtishappy
#Prada #PradaSS23 #PradaxJaehyun #JAEHYUN #JAEHYUNforPradaSS23
20
JAEHYUN for Prada Spring Summer 2023 global campaign spotted at Old Bond St in London, UK!
©mango_mother
#Prada #PradaSS23 #PradaxJaehyun #JAEHYUN #JAEHYUNforPradaSS23
21
@NCTsmtown_127 Jaehyun never in SMTOWN stuff girl we out
22
JAEHYUN at Prada Tropico
Prada Tropico is an exclusive pop-up store series. An opening event will take place in Seoul where JAEHYUN is expected to attend.
↓ GUIDE THREAD
Aim = generate high impressions/engagement and have tracked tags #.PradaTropico and #.JAEHYUN be associated
23
JAEHYUN for Prada Spring Summer 2023 global campaign billboard spotted at SKP in Beijing, China!
©丸子配烤鸟
#Prada #PradaSS23 #PradaxJaehyun #JAEHYUN #JAEHYUNforPradaSS23
24
#JAEHYUN is on the cover of "TOUCH OF CRUDE" Prada 2023 Spring/Summer Campaign Book.
The book is an extension of the advertising campaign featuring SS23 Women and Mens Collections by Miuccia Prada and Raf Simons.
엔시티 재현 @Prada #PradaSS23 #PradaxJaehyun
25
JAEHYUN in Prada SS23 (Spring) Campaign
Global campaign will run for 3-4 months across social media, ads, print, in-store and billboards worldwide.
↓ GUIDE THREAD
1. Social media impression + engagement
2. Drive traffic to on/off line store
3. Share content to social media
